One of my favorite spreads. The Best of Show category.
I worked with my man the amazing @daniloboer and photographed the Bible of Advertising!! Danilo came up with the idea of using the god damn One Show trophy itself as a metaphor to the creative process that goes into making great advertising. We used the golden pencil to scratch and engrave the names of the different categories on countless surfaces. Walls, chairs, computers, TV’s, couches, fire hydrants. Anything we found. We spent the day destroying and scarring the trophies, showing how much goes into making art. How violent and brutal it can get. The battered pencil was then photographed on the cover. Bruised by the battle but shinning in gold. Victorious. The image above is the cover of the One Show book, one of the three covers along with the One Show Design and One Show interactive. All available now individually or in a box. Huge thanks to @daniloboer, @spgold, @neely104, @kwcproductions and @mersrulesworld. It was a pleasure working with all of you on this!!!
Selfie on set #3
Selfie on set #2
Selfie on set
View out of today’s location #Brooklyn #NeverInBrooklyn
A$AP Ferg - One of my favorite from our shoot a few months back #tbt